7 Strategies That Will Get Powerful Results For Your Marketing and Sales Teams On-Demand

They may appear quite tricky to understand but trust me, you give a clear eye to the points mentioned, I bet you get at least 1 or 2 best suggestions that you can walk out while you leave this blog post in the end.

Strategy 1. Send automated check-in emails when a prospect fills out a lead form

How often should you send automated email follow-ups?

Day 1: Thank-you email

Day 3: Second follow-up (with offer)

Day 7: Third follow-up (with an offer if not sent before)

Day 14: Fourth follow-up; offer something unique and eye-catching

Day 25: Final follow-up if no response

Strategy 2. Segment contacts to target communications and campaigns more effectively.

Think! would you talk to your mom the same way you talk to your friends over dinner or to your colleagues at work?

Giving the same message to everyone just doesn't work.

Personalization is the #1 tactic used to improve engagement rates.

Common segmentations include: Demographic, location, buying behavior, engagement level

what are the most effective types of email segmentation?

Demographics: Age, gender, income, location

On-site behavior: past purchases, content read, downloaded assets

Sign-up date: Newer subscribers are less familiar with your brand

Engagement level: How often they visit your website or interact with your brand indicates buyer intent.

Strategy 3. Remove lead management silos by integrating your CRM and marketing automation tools

Those who break down communication silos,

Earn high margins

Better customer loyalty

Gain that competitive edge

How fast do you respond to leads?

Could you be faster?

What tools should you integrate to improve sales ad marketing alignment? (All of them)

 

Strategy 4. Align marketing and sales communication cadences so you don't overdo it

How can you align marketing and sales communication to avoid overdoing it?

Strategy 5. Run retargeting campaigns focused on upselling your existing customers

This is one of the best ways to lower your customer acquisition cost.

Retargeting ads bring current customers back, which lowers CAC and increases ad ORI

Focus retargeting ads on platforms users use most.

Run combinations of ads on social and search based on buyer persona.

Align messages between sales and marketing for best results.

Marketing areas using retargeting

Ready to implement retargeting for current customers?

Strategy 6. Integrate call data with marketing tools to personalize caller experiences and improve contact rates.

Are you making the most of your customer data?

Ready to make the most of call stats?

Strategy 7. Personalize conversations with leads based on how they find you

Do you know how your leads find your site?

-tailor chatbot communications based on the pages they view

- create targeted pop-ups to deliver more relevant content

- leverage web form data to deliver retargeting campaigns

what do customers expect of brands?

How can you leverage personalization to drive sales and marketing?

So, now that you understood what is to be added to your marketing and sales teams. Here is the whole list jotted down at one last time for an easy view.

How to Find 0 Volume Keywords & Make $1000s 😱

Heard this over the internet and thought of trying and sharing this technique. Do try and let me know the worth of this technique.

- I Use these 2 Tools

1️⃣ Also Asked
I use this tool to perform keyword research & find keywords that make topical authority.

2️⃣ trends. pinterest. Com
Then this tool to check the trends around that particular niche.

So if I am working on something related to cloud computing, I figure out all the long tail keywords with also asked.

Then check the search volume in semrush & use filter 0-100 volume.🧐

😎Fact: sometimes it looks like a particular keyword doesn’t have volume, but these tools just do the forecast.

So you need to partially trust them. You need to do the bulk searches from seed keywords one by one & make a sheet of specific keywords.

✌️All the keywords you find will have very low search volume & also you get all the keywords around that topic from also asked so the intent & authority both get solved this way.

👉- Write 500-700 words but keep it super informative & high-quality content.

👉Try to use this technique & do let me know if it works for you or not

#content #seo #seostrategy #cloudcomputing #AneelaKakarla

How to get best keywords for SEO?

You know, keywords are the Key to SEO in showcasing what our page is all about to search engines. That's how we get ranked for the search queries that are relevant to our website.

There are plenty of keyword listing methods that either I, as a digital marketer follow or many of you follow. Here is one among them, a step-by-step guide to finding the best keywords for SEO for any website:

--> Understand the business: This is the first and most crucial step. If you don't know the business your client is into, chances are you wouldn't understand what is important for your client. The way to nail this is by involving clients as much as you can. Arrange calls with the client, and get a brief from them. Ask them questions about their target audience and what they want to achieve with SEO. Ask them for keywords that they believe can be helpful

--> Check out the competitors: Chances are competitors have already done all the research and found out the best keywords for them. Going through the competitors' websites may help you save time and look in the right direction.

--> Find seed keywords first: There are literally thousands of keywords out there but not all of them are important or primary to your business. Find 4–5 keywords that are most relevant to the business and have a decent search volume. Relevancy is the key to getting the right kind of traffic on the website.

Use these seeds keywords to find more keywords.

--> Use refine option KW planner: Google keyword planner provides an option on the right to refine the keywords. This really comes in handy when you want to remove your competitors' keywords from the list

--> Go through keywords one by one: Once you have a sufficient number of keywords, do go through them one by one and eliminate any unnecessary keywords from the list

And if you still have any doubts or want some personalized advice, do not hesitate to reach out to me here or on LinkedIn or @ venkat.aneela@gmail.com

SEO Plan - Model 1

Sadly enough, there are many website owners out there whose dreams of conquering Google are broken because the entire topic of SEO seems to be a "mission impossible" to them. I'm trying to dispel this view. 

What if I say that you need only 30 minutes or an hour a day to accomplish one particular SEO task or solve a certain issue? If that doesn’t seem too much for you, use my SEO plan - model 1 and complete tasks one after another.

I repeat 1 after the other without missing the consistency.

You’ll be pleasantly surprised by the results in 30 days.

My SEO plan:

Day 1: Define seed keywords and check ranking for them

Days 2 - 4: Keyword research

 - spot keywords that your competitors rank for

 - Discover new keywords

Day 5: Filter keywords

Day 6: Build a keyword map

Day 7-11: Optimize the landing page and pay attention to technical SEO

 - Work on your title and meta description

 - optimize headings

 - optimize title tags

 - check alt texts for images

 - Take your optimized page live

 - Check if your site is mobile-friendly

Day 12: Carry out websites audit

Day 13: Check crawlability and indexing

Day 14: Fix redirects and coding issues

Day 15 - 16: Investigate backlinks

 - Calculate penalty risk, get rid of harmful links

 - Remove harmful links

 - Disavow links that can't be removed

Day 17 - 29: Link building

 - Reveal your competitors' backlinks profiles

 - Guest blogging

 - Blog commenting and forum backlinks

 - Business directories

Day 30: Check your progress

Why Should You Set Up Google Analytics 4?

Universal Google analytics has been good enough for tracking visitors on the website and seeing how they interact with it But with the new features available in GA4, there are even more benefits to switching over right now!

1. Better attribution models

In UA, you can only set one attribution model per view—but now, with #GA4, you can have multiple attribution models running simultaneously and compare their results side-by-side. It will help you understand which campaigns are more successful than others at generating conversions so that you can optimize your strategy accordingly!

2. Better integration with other Google products

GA4 integrates well into the other Google platforms such as AdWords or Search Console. It means that you don't have to bounce back and forth between multiple sites when analyzing your data—everything will be right where you need it! So, if something goes wrong on one of these platforms, it will show up in Analytics too!

3. Understand Customer Life-cycle

GA 4 comes with an event-based measurement model that can now track user interaction when they visit your website from their phone, log in to their account on their laptop, then buy something with an app later. GA4 will connect all those interactions to see what happened when and where at each step!

4. Generate Predictive Insights from Data

GA4 allows you to generate predictive insights from the data on your site. It uses machine learning to create sophisticated predictions about user behavior and conversions. If a user does one thing, you can predict that they will do another. With this helpful feature, you can predict what will happen in the future based on what's already happening.

5. Engagement Metrics over bounce rate

Instead of giving you the bounce rate, or the percentage of users that leave a page without any interaction, GA4 gives you positive data on user engagement. A session is considered engaged when it lasts for at least 10 seconds, has at least one conversion event, or involves at least two page views.

Enhanced measurement events—such as scroll, site search, video engagement, and file downloads—let you know exactly how users are interacting with your site and content.


#googleanalytics4 #data #ga4 #analytics #google

You don't need to spend $2,000 or even $200 to learn Google Ads.

 You don't need to spend $2,000 or even $200 to learn Google Ads.

Here are 7 free resources that'll teach you more than an expensive course:

1. Twitter Accounts

Twitter is a goldmine for marketing education.

My favorites for Google ads are:

- @ManualCPC
- @SchmelebeckPPC

This has tons of posts and threads that'll get you up to speed.

2. Google Ads Skillshop

Google knows that when you win, they win.

So, they put together a bunch of really good info and step-by-step guides.

Search "Google Ads Skillshop" to check it out.

3. Google's Other Skillshops

Google also has education and guides for their other products, including:

- Google Marketing
- Google Analytics
- Google My Business
- And more

Search "Google Skillshop" to see every category.

4. Shopify Learn Google Ads Course

Shopify also knows that they win when you win, so they have a bunch of free courses in their "Shopify Learn" library.

Search "Shopify Learn Google Ads course" to watch it.

5. Simplilearn's 5-Hour Course

This 5-hour YouTube video tells you everything you need to know about Google ads, and it's up on YouTube for free.

Search "Google Ads Full Course In 5 Hours" on YouTube to give it a watch.

6. Google Ads For Beginners

Coursera is a huge name in the course space, and they have a Google Ads product that doesn't cost you anything.

Search "Coursera Google Ads for beginners" to enroll.

7. PPC University

If you prefer reading over watching, WordStream has a ton of articles on Google Ads, Facebook Ads, and marketing/copywriting basics.

Search "WordStream PPC University" to start reading.

That’s all of them.

If you liked this thread: pls share it with other google ads beginners.

Thanks for reading!

Happy marketing 🙂

Explanation of the content life cycle for your #SEO clients

 Explanation of the content life cycle for your #SEO clients [so you get approvals to update old content] 👇

When you've studied the performance of individual blog posts at scale, a pattern emerges.

A piece of content will often follow a similar life cycle that has a big impact on how your content performs.

+ ESPECIALLY as you get to 100s or 1000s of blog posts on your site.

1️⃣ Early Traction

When you publish new content, it will take some time for it to start to rank/drive organic traffic.

How long this stage lasts is based on a number of factors:

- Authority on published topics
- Amount of related content on your site
- Backlinks
- Etc.

What this might look like in GSC:

You might notice a few mini spikes in traffic here and there for a couple of months.

Impressions will show up first, followed by clicks.

Keywords with the most impressions will fluctuate while Google continues to "understand" your post.

2️⃣ Growth

As your content gains more backlinks and ranks higher and for more queries, the organic traffic to the post will continue to grow.

Every post and topic is different in terms of how fast the growth happens/for how long.

What this will look like in GSC:

The longest tail/most accurate queries will generate clicks early on.

As you add internal links/backlinks - and Google understands more context, you'll see more queries generated.

As rankings for these new queries also rise and featured snippets/PAA are achieved, you'll continue to see increases.

3️⃣ Peak

The peak stage is when the growth starts to taper off.

IMPORTANT REMINDER: This is going to happen no matter what. A single piece of content will not grow forever.

Reasons a piece of content might peak:

• It stopped gaining backlinks/is no longer improving in the SERPs

• The post reached the top slot for the keywords in the topic and has hit a natural ceiling/limited by the total searches per month

• A competitor has published new content/updated their content
The peak stage is also very dynamic.

For some URLs, it may only remain at the peak for days or weeks before moving into the decay stage.

Or it may plateau at the peak and stay that way for months. Not growing, not decaying.

4️⃣ Decay

As older content becomes less relevant and/or less competitive in the SERP, it will move out of the peak/plateau stage and begin to decay.

It may not be “old” per se. Competitive/time-relevant topics see shorter life cycles than evergreen content.

Decay happens as your rankings slowly drop.

The largest appearances of decay are often associated with:

- Losing a featured snippet spot on page 1
- Slowly sliding down the rankings
- Falling from page 1 to page 2

The biggest culprits of decay:

👉 Content age (relevance)
👉 Internal competition (cannibalization)
👉 External competition (competitor posts)
👉 Search intent shifts (query intent has evolved)
👉 Topical depth (your 500-word blog is no longer covering enough of the topic)

Local SEO - Key Takeaways

It's optimizing your website and content for a specific geographical area. This can be done by targeting keywords that are relevant to your location, as well as creating local business listings and citations.

So, how do you go about doing this? Here are a few tips:

1. Target local keywords

When creating content, target keywords that are relevant to your location. This will help to improve your website's ranking in local search results.

2. Create local business listings and citations

Make sure to create local business listings and citations on directories like Google My Business, Yelp, and Foursquare. This will help to improve your website's visibility and credibility.

3. Optimize your website for mobile devices

Since most people now search for local businesses on their mobile devices, it's important to optimize your website for mobile devices. This can be done by using a responsive design or creating a separate mobile site.

4. Use locally targeted ads

Google AdWords offers a variety of locally-targeted adoptions, which can help to improve your website's visibility in local search results.

5. Monitor your website's performance

It's important to monitor your website's performance in local search results so that you can make necessary changes and improvements. You can use tools like Google Search Console to do this.

6. Monitor your competitors' performance in local search results

It's also a good idea to monitor your competitors' performance in local search results so that you can try and outrank them. Again, Google Search Console can help with this.