How to get best keywords for SEO?

You know, keywords are the Key to SEO in showcasing what our page is all about to search engines. That's how we get ranked for the search queries that are relevant to our website.

There are plenty of keyword listing methods that either I, as a digital marketer follow or many of you follow. Here is one among them, a step-by-step guide to finding the best keywords for SEO for any website:

--> Understand the business: This is the first and most crucial step. If you don't know the business your client is into, chances are you wouldn't understand what is important for your client. The way to nail this is by involving clients as much as you can. Arrange calls with the client, and get a brief from them. Ask them questions about their target audience and what they want to achieve with SEO. Ask them for keywords that they believe can be helpful

--> Check out the competitors: Chances are competitors have already done all the research and found out the best keywords for them. Going through the competitors' websites may help you save time and look in the right direction.

--> Find seed keywords first: There are literally thousands of keywords out there but not all of them are important or primary to your business. Find 4–5 keywords that are most relevant to the business and have a decent search volume. Relevancy is the key to getting the right kind of traffic on the website.

Use these seeds keywords to find more keywords.

--> Use refine option KW planner: Google keyword planner provides an option on the right to refine the keywords. This really comes in handy when you want to remove your competitors' keywords from the list

--> Go through keywords one by one: Once you have a sufficient number of keywords, do go through them one by one and eliminate any unnecessary keywords from the list

And if you still have any doubts or want some personalized advice, do not hesitate to reach out to me here or on LinkedIn or @ venkat.aneela@gmail.com