You don't need to spend $2,000 or even $200 to learn Google Ads.

 You don't need to spend $2,000 or even $200 to learn Google Ads.

Here are 7 free resources that'll teach you more than an expensive course:

1. Twitter Accounts

Twitter is a goldmine for marketing education.

My favorites for Google ads are:

- @ManualCPC
- @SchmelebeckPPC

This has tons of posts and threads that'll get you up to speed.

2. Google Ads Skillshop

Google knows that when you win, they win.

So, they put together a bunch of really good info and step-by-step guides.

Search "Google Ads Skillshop" to check it out.

3. Google's Other Skillshops

Google also has education and guides for their other products, including:

- Google Marketing
- Google Analytics
- Google My Business
- And more

Search "Google Skillshop" to see every category.

4. Shopify Learn Google Ads Course

Shopify also knows that they win when you win, so they have a bunch of free courses in their "Shopify Learn" library.

Search "Shopify Learn Google Ads course" to watch it.

5. Simplilearn's 5-Hour Course

This 5-hour YouTube video tells you everything you need to know about Google ads, and it's up on YouTube for free.

Search "Google Ads Full Course In 5 Hours" on YouTube to give it a watch.

6. Google Ads For Beginners

Coursera is a huge name in the course space, and they have a Google Ads product that doesn't cost you anything.

Search "Coursera Google Ads for beginners" to enroll.

7. PPC University

If you prefer reading over watching, WordStream has a ton of articles on Google Ads, Facebook Ads, and marketing/copywriting basics.

Search "WordStream PPC University" to start reading.

That’s all of them.

If you liked this thread: pls share it with other google ads beginners.

Thanks for reading!

Happy marketing 🙂

Explanation of the content life cycle for your #SEO clients

 Explanation of the content life cycle for your #SEO clients [so you get approvals to update old content] 👇

When you've studied the performance of individual blog posts at scale, a pattern emerges.

A piece of content will often follow a similar life cycle that has a big impact on how your content performs.

+ ESPECIALLY as you get to 100s or 1000s of blog posts on your site.

1️⃣ Early Traction

When you publish new content, it will take some time for it to start to rank/drive organic traffic.

How long this stage lasts is based on a number of factors:

- Authority on published topics
- Amount of related content on your site
- Backlinks
- Etc.

What this might look like in GSC:

You might notice a few mini spikes in traffic here and there for a couple of months.

Impressions will show up first, followed by clicks.

Keywords with the most impressions will fluctuate while Google continues to "understand" your post.

2️⃣ Growth

As your content gains more backlinks and ranks higher and for more queries, the organic traffic to the post will continue to grow.

Every post and topic is different in terms of how fast the growth happens/for how long.

What this will look like in GSC:

The longest tail/most accurate queries will generate clicks early on.

As you add internal links/backlinks - and Google understands more context, you'll see more queries generated.

As rankings for these new queries also rise and featured snippets/PAA are achieved, you'll continue to see increases.

3️⃣ Peak

The peak stage is when the growth starts to taper off.

IMPORTANT REMINDER: This is going to happen no matter what. A single piece of content will not grow forever.

Reasons a piece of content might peak:

• It stopped gaining backlinks/is no longer improving in the SERPs

• The post reached the top slot for the keywords in the topic and has hit a natural ceiling/limited by the total searches per month

• A competitor has published new content/updated their content
The peak stage is also very dynamic.

For some URLs, it may only remain at the peak for days or weeks before moving into the decay stage.

Or it may plateau at the peak and stay that way for months. Not growing, not decaying.

4️⃣ Decay

As older content becomes less relevant and/or less competitive in the SERP, it will move out of the peak/plateau stage and begin to decay.

It may not be “old” per se. Competitive/time-relevant topics see shorter life cycles than evergreen content.

Decay happens as your rankings slowly drop.

The largest appearances of decay are often associated with:

- Losing a featured snippet spot on page 1
- Slowly sliding down the rankings
- Falling from page 1 to page 2

The biggest culprits of decay:

👉 Content age (relevance)
👉 Internal competition (cannibalization)
👉 External competition (competitor posts)
👉 Search intent shifts (query intent has evolved)
👉 Topical depth (your 500-word blog is no longer covering enough of the topic)

Local SEO - Key Takeaways

It's optimizing your website and content for a specific geographical area. This can be done by targeting keywords that are relevant to your location, as well as creating local business listings and citations.

So, how do you go about doing this? Here are a few tips:

1. Target local keywords

When creating content, target keywords that are relevant to your location. This will help to improve your website's ranking in local search results.

2. Create local business listings and citations

Make sure to create local business listings and citations on directories like Google My Business, Yelp, and Foursquare. This will help to improve your website's visibility and credibility.

3. Optimize your website for mobile devices

Since most people now search for local businesses on their mobile devices, it's important to optimize your website for mobile devices. This can be done by using a responsive design or creating a separate mobile site.

4. Use locally targeted ads

Google AdWords offers a variety of locally-targeted adoptions, which can help to improve your website's visibility in local search results.

5. Monitor your website's performance

It's important to monitor your website's performance in local search results so that you can make necessary changes and improvements. You can use tools like Google Search Console to do this.

6. Monitor your competitors' performance in local search results

It's also a good idea to monitor your competitors' performance in local search results so that you can try and outrank them. Again, Google Search Console can help with this.

Why you need brainstroming for your product?

Save this✅ to implement them later! 

👉 Brainstorming encourages open and ongoing collaboration to solve problems and generate innovative ideas

👉 Brainstorming helps teams generate a large number of ideas quickly, which can be refined and merged to create the ideal solution.

This isn’t a full picture of the #brainstorming session, but these are the 5 most important questions you should be asking yourself before devising any product strategy.

#marketing #branding #socialmediamarketing #sales #productmanagement

Self-evaluate yourselves with the following conceptual questions.

1. Problems

What are the key problems your product is facing in day-to-day life?

2. Audience

Who is your target audience?

3. Positioning

When and where to position your brand to reach the audience?

4. Influence

What kind of impression, your Brand needs to create among the audience?

5. Leverage Factor

What advantage, do we possess compared to our competitors?

Best On Page SEO strategies for 2022

E-A-T

E-A-T or Expertise, Authoritativeness, and Trustworthiness is used to analyze the quality of Google’s search results. It analyses the credibility of content creators, web page authority, and overall past performance of websites altogether.

Title Tag

It is one of the pillars of SEO and an important SEO ranking signal. The title tag is the HTML tag that can be seen in the head section of the webpage source code.

Meta Description

A meta description is the HTML tag that summarises the content of the webpage. It is present beneath the URL of the page. It enables visitors to understand the content before opening the page and it affects CTR (click-through-rate).

Importance of H1 Tag

Lengthy headlines don’t have any impact on SEO and the headline which is relevant to the content containing the keyword can make interest in the visitors. It is the element that defines the overall topic of the page.

Role of Other Heading Tags

These tags are used within the content to give them a proper structure, for instance, the H1 tag is used for the main heading, and other heading tags which are H2, H3, and H4 used to specify sub-headings on the webpage.

SEO Writing

It is the optimization of content to get better rankings. Content is the cornerstone of SEO and proper planning and creation of content results in a better experience for the user.

Avoid Keyword Cannibalization

When a website has multiple pages for the same search query, it is keyword cannibalization. For Google, both pages are competing themselves for the ranking and it only has a negative impact.

Content Audit

A content audit is a process of analyzing the strengths and weaknesses of the content. It helps to understand the deficiency of the content and to improve it.

Image Optimization

Images are one of the main factors that attract the user and also give contextual details to search engines. It also gives life to the content and enhances the interaction with the audience.

User Engagement

With the high quality of the content, users stick to the page and take action. Search engines want to offer relevant and meaningful results to the search query of the user so that it prefers pages with more actions by visitors. There are several types of user engagement including CTR and dwell time. Google considers various factors to provide the most relevant result to the visitor.

"Unlearn Old to learn New"