Universal Google analytics has been good enough for tracking visitors on the website and seeing how they interact with it But with the new features available in GA4, there are even more benefits to switching over right now!
1. Better attribution models
In UA, you can only set one attribution model per view—but now, with #GA4, you can have multiple attribution models running simultaneously and compare their results side-by-side. It will help you understand which campaigns are more successful than others at generating conversions so that you can optimize your strategy accordingly!
2. Better integration with other Google products
GA4 integrates well into the other Google platforms such as AdWords or Search Console. It means that you don't have to bounce back and forth between multiple sites when analyzing your data—everything will be right where you need it! So, if something goes wrong on one of these platforms, it will show up in Analytics too!
3. Understand Customer Life-cycle
GA 4 comes with an event-based measurement model that can now track user interaction when they visit your website from their phone, log in to their account on their laptop, then buy something with an app later. GA4 will connect all those interactions to see what happened when and where at each step!
4. Generate Predictive Insights from Data
GA4 allows you to generate predictive insights from the data on your site. It uses machine learning to create sophisticated predictions about user behavior and conversions. If a user does one thing, you can predict that they will do another. With this helpful feature, you can predict what will happen in the future based on what's already happening.
5. Engagement Metrics over bounce rate
Instead of giving you the bounce rate, or the percentage of users that leave a page without any interaction, GA4 gives you positive data on user engagement. A session is considered engaged when it lasts for at least 10 seconds, has at least one conversion event, or involves at least two page views.
Enhanced measurement events—such as scroll, site search, video engagement, and file downloads—let you know exactly how users are interacting with your site and content.
#googleanalytics4 #data #ga4 #analytics #google