MarketShare of various CMS Platforms

Impotant Facebook Apps for Improved Social Marketing Results

With 1 in every 7 people on earth on Facebook, it has evolved as a big stage for marketing and reaching a large group of targeted people. In order to get more from the available advantage of marketing on Facebook in the form of subscribers and capture lead data you need to integrate with some apps. Here I provide list of Facebook apps together with their purpose.

ContactMe: Include a contact form and let your users contact you without actually logging out of Facebook and navigate to your website.

FanAppz: Turn fans to loyal customers. Create promotions easily that require fans like your page and grow your community.

Scope of Digital Marketing

Internet is growing day-by-day and the number of users is also growing exponentially. At this juncture, website forms the mediator between a company and its target audience. Digital marketing is the only way that gives popularity and brand awareness of a particular website or company or brand and takes it to the target customers. Please find attached the document with the SEO and SMO activities. 

Scope of SEO and SMO:

SEO gets organic and long lasting traffic to a website. SMO builds brand popularity and forms a medium to target a large customer base. SEO and SMO both forms the organic way and will get results slowly but lasts forever.

Scope of SEM and SMM:

SEM and SMM are the paid ways to sell services or products to a target group of audience. If the point is to get immediate conversions then SEM and SMM are the chosen ways. With SEM and SMM you can see immediate results. In the case of SEM and SMM continuous monitoring of the campaigns is suggested and keywords in the campaigns should be chosen manually. If proper monitoring isn't done then money will be spent as water.

Strategies for Online Retailers

Started a new eCommerce store and are worried about how to get traffic and conversions. Include these few tips and tricks shared in the infographic design into your eCommerce activity and get awesome results for sure.

Strategies for Online Retailers

Best Sites for a Photoshop practitioner

Its not always comfortable to design an image, banner, infographic or anything else from the scratch. So here comes a few sites from where a designer can download directly PSDs and can edit them to suit there feasibility.

https://www.behance.net/

http://www.deviantart.com/

https://dribbble.com/

http://www.ui.cn/

http://www.zcool.com.cn/

http://www.lanrentuku.com/
http://www.istockphoto.com
http://freedesignfile.com/


Websites that facilitate with various fonts are listed here for your comfort.
http://www.fontsquirrel.com/
http://www.dafont.com/

Content, Conversions and Lead Generation Webinar

Content, Conversions and Lead Generation Webinar (presented by Andy Crestodina of Orbit Media). Seems Helpful..

Best Presentation Editors

Hi guys,

Are you not good in Photoshop or paint then this stuff I'm about to share is for you. These are the online sites wherein using which you can create awesome presentations. Just google some images that suits your requirement to insert in the presentation. Just include the text.
You can create the presentations using these top presentation sites, at a time less than what you usually spent in creating a presentation.

prezi
zoho show (zoho.com)
show.zohoo.com
slide rocket
presentation engine
google docs (google: more than search, screencests by john R. Sowesh)
empressr
zcubes
openoffice impress
glogster.com
animito.com
presentationzen.com
ted.com
techcrunch.com

Google Search Syntax Queries

Below is a list of all the Google syntax queries you can use to find exactly what you want:

Search Google Syntax Queries

Web Search: allinanchor, allintext, allintitle, allinurl, cache, define, filetype, id, inanchor, info,intext, intitle, inurl, link, phonebook, related, site

Image Search: allintitle, allinurl, filetype, inurl, intitle, site

Groups: allintext, allintitle, author, group, insubject, intext, intitle

Directory: allintext, allintitle, allinurl, ext, filetype, intext, intitle, inurl

News: allintext, allintitle, allinurl, intext, intitle, inurl, location, source

Product Search: allintext, allintitle

allinanchor:

If you start your query with allinanchor: Google restricts results to pages containing all query terms you specify in the anchor text on links to the page. For example, [allinanchor: best internet marketing] will return only pages in which the anchor text on links to the pages contain the words “best,” “internet,” and “marketing.”

allintext:

If you start your query with allintext: Google restricts results to those containing all the query terms you specify in the text of the page. For example, [allintext: seo services ] will return only pages in which the words “seo” and “services” appear in the text of the page.

allintitle:

If you start your query with allintitle: Google restricts results to those containing all the query terms you specify in the title. For example, [allintitle: internet marketing] will return only documents that contain the words “internet” and “marketing” in the title.

allinurl:

If you start your query with allinurl: Google restricts results to those containing all the query terms you specify in the URL. For example, [allinurl: google faq] will return only documents that contain the words “google” and “faq” in the URL, such as “www.google.com/help/faq.html”.

author:

If you include author: in your query, Google will restrict your Google Groups results to include newsgroup articles by the author you specify. The author can be a full or partial name or email address. For example, [ seo author:john author:doe ] or [ seo author:doe@someaddress.com ] return articles that contain the word “seo” written by John Doe or doe@someaddress.com.

cache:

The query cache:url will display Google’s cached version of a web page, instead of the current version of the page. For example, [ cache:www.espn.com] will show Google’s cached version of the ESPN home page.

define:

If you start your query with define: Google shows definitions from pages on the web for the term that follows. This advanced search operator is useful for finding definitions of words, phrases, and acronyms. For example, [ define: seo ] will show definitions for “SEO”.

ext:

This is an undocumented alias for filetype:

filetype:

If you include filetype:suffix in your query, Google will restrict the results to pages whose names end in suffix. For example, [ seo evaluation filetype:pdf ] will return Adobe Acrobat pdf files that match the terms “seo” and “evaluation.”

link:

The query link:URL shows pages that link back to that URL. For example, to find pages that point to ESPN’s home page, enter:[ link:www.espn.com ]

location:

If you include location: in your query on Google News, only articles from the location you specify will be returned. For example, [seo location:india ] will show articles that match the term “seo” from sites in India. Many other country names work; try them and see.

movie:

If you include movie: in your query, Google will find movie-related information.

phonebook:

If you start your query with phonebook: Google shows all public U.S. residence telephone listings (name, address, phone number) for the person you specify.

related:

The query related:URL will list web pages that are similar to the web page you specify. For instance, [related:www.consumerreports.org ] will list web pages that are similar to the Consumer Reports home page.

site:

If you include site: in your query, Google will restrict your search results to the site or domain you specify. The site: command is very helpful as an alternative to the mediocre search engines built into many sites.

source:

If you include source: in your query, Google News will restrict your search to articles from the news source with the ID you specify. For example, [ election source:new_york_times ] will return articles with the word “election” that appear in the New York Times.

weather:

If you enter a query with the word weather and a city or location name, if Google recognizes the location, the forecast will appear at the top of the results page. Otherwise, your results will usually include links to sites with the weather conditions and forecast for that location.

Daterange:
Daterange: (start date–end date).
This syntax used in google search box will throw you results indexed in the specified date range only.
. Daterange: is actually more useful if you go elsewhere to take advantage of it, because daterange: requires Julian dates, not standard Gregorian dates. An easier way of doing a Google daterange: search is by filling in a form at www.researchbuzz.com/toolbox/goofresh.shtml or www.faganfinder.com/engines/google.shtml.

Resources, known for being offered from Google

Access Cutts advise for those seeking the type of advice being offered from Google from the resources listed.

Google’s webmaster forums
Office Hours Hangouts
Google Webmaster Central account on Twitter
Google Webmasters Central account on Google+
Google Webmaster Central blog
Google Inside Search blog
Google’s  webmaster videos
Google Webmaster Central
Google’s Webmaster Academy
Google help documentation for webmasters
Google’s SEO beginner’s guide

How the Author of http://onlinefanatic.com/ made $500/month using SEO Source Wave's (AlexBecker) Methods in 80 Days

Hi I've gone through this article online and thought its worth of sharing it to you. Go through it and enjoy.

Anchor Links:
 make a $500/month niche site
 Pat Flynn’s niche site duel
 Source Wave
 Niche Pursuits

Anchor Links:
All in one SEO
Google XML Sitemap

Anchor Links:
Social Marker

Anchor Links:
monthly income 
admin

Best Site Analysis websites

Being an SEO or digital marketing analyst, checking back links behavior for a website is of utmost important. It is because back links play an important role in the performance and in calculating metrics like authority, trust flow, citation flow.. The more qualitative dofollow back links a site gets the more metrics it will be get. Here are some websites trust worthy in verifying the back links and their nature.

List of back links checker sites:

- http://siteexplorer.info/

- https://ahrefs.com/
- http://www.realwebstats.com/

- http://www.majesticseo.com/ 

- http://www.opensiteexplorer.org/

- http://webmeup.com/
- http://www.webconfs.com/
- https://www.clickmagickcom - helps track and optimize all your marketing, all in one place.

Expired Domain Registration and Purchasing Sites

Here you'll get a collection of expired domain registration sites and websites providing auctions on expired domains.

http://www.marcaria.com/

Paid Marketing Supportive Stuff

This post is meant to include various supportive documents, websites and many more that assist in paid marketing whether it may be Adwords or AdSense or anything else.

Check with this link for the supportive setup guide on Remarketing in AdWords. http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/help/hc/pdfs/adwords/AdWords_Remarketing_Guide.pdf

Useful Tools and Softwares in Digital Marketing

Get into a list of tools that are proven very useful and time being I'll include more and add the purpose of each tool and software. Hope this is useful and your comments form the boost for me to work more and add more..

Softwares and Tools:

Keyword research tools:
Google Adwords keywords suggestion tool
Google search based keyword tool
Google insight for search
UberSuggest
Word tracker
Keywordtool.io
SEO Elite
Word pot
Keyword Discovery
Micro Niche Finder
Keyword Spy
Google trends
AuthorityLabs
SEMrush
Spyfu

SEO Tools:
Google traffic estimator
Google SK tool
Google Webmaster tool
IP and reverse DNS lookup tools
G-site crawler
Copyscape
Page snooper
Axandra Internet Business Promoter (IBP)
Xenu
Web CEO
Rank checker
Traffic travis
SEO power soot
Screaming Frog

Others:
AW stats
Acquisio
Omniture


BuzzSumo and Mention.net to find out mentions of your website.

Websites that are worth of referring for a Digital Marketer and a Content Writer

Here are a list of some useful sites and blogs that are useful for a digital marketer. I'll update this post regularly as I come across more....

Search Engine Land  -  http://searchengineland.com/

Search Engine Journal - http://www.searchenginejournal.com/

Matt Cutts - http://www.mattcutts.com/

Neil Patel - http://www.neilpatel.com/

Quick Sprout - http://www.quicksprout.com/

Kiss Metrics - https://www.kissmetrics.com/

Crazy Egg  -  crazyegg.com

http://onlinefanatic.com/
http://www.smartpassiveincome.com/
Source Wave - http://source-wave.com/
Spyfu - http://www.spyfu.com/
Noble Samurai - content.noblesamurai.com or http://www.noblesamurai.com/http://ecommercepulse.com/
ViperChill - http://www.viperchill.com/ 
 Nichehacks.com
MOZ - https://moz.com/blog
Seoroundtable - https://www.seroundtable.com/
Mozcast - http://mozcast.com/
Accuranker - https://www.accuranker.com/blog/
Algaroo - https://algoroo.com/
Serpmetrics - serpmetrics.com/flux, http://blog.serpmetrics.com/
advancedwebranking.com
Rankranger - https://www.rankranger.com/blog
Webmasterworld.com - https://www.webmasterworld.com/

Broken Link Building Useful Resources

Check with the list broken link building analysis tools, plugins, softwares, interviews and articles most of which are free.

"Check My Links", nifty Chrome Extension to easily find the broken links on any page.
Broken Link Finder to find broken links and resource pages.

15 Tools (+reviews) for Broken Link Building

1. The Broken Link Finder (see review here)
2. Open Site Explorer (partially “automates” finding competitor 404 pages)
3. Check My Links Chrome Plugin – browser-based 404 finder (apparently removed, not by author…) Also it’s Available Here
4. Check My Links Chrome Extension – A Link Builder’s Dream (review) (new 2/27/12)
5. Screaming Frog – 404 finder
6. the Broken Link Building Tool – automated BLB prospecting
7. Xenu Link Sleuth (find broken links, page by page)
8. Wayback Machine (archive.org for discovering what used to be there)
9. Google Result Bookmarklet
10. Boomerang – outreach
11. Creating and Managing Your Link Campaign
12. Seer’s Broken Link Building Worksheet
13. Seer’s Broken Link Building Email Template
14. Dead URL – Suggests Alternative URLs from Same Domain
15. Domain Hunter Plus (new 2/27/12)

5 Broken Link Building Expert Interviews

1. Broken Link Building Tips: An Interview with Melanie Nathan
2. Broken Link Building: How Napoleon Suarez Gets 8-12% Conversions
3. Interview With Link Building Extraordinaire Melanie Nathan
4. 15 Questions with Nick LeRoy on Broken Link Building
5. Creative Broken Link Building Tips with Jon Cooper

1 Notable Forum Discussion

1. Busted links as reason for link request

21 Broken Link Building Process Guides

1. The Broken Link Building Bible
2. How to Use the Broken Link Building Strategy to Get Links
3. The Reciprocity Link Building Method
4. Broken Link Building: Feast On Your Competitors This Thanksgiving
5. Fixing the Web’s Lost Content: An 8 Step Guide for Link Builders
6. Need Links? Make Up for Your Competitor’s Shortcomings
7. Easy Link Building with Your Competitors’ 404 Errors
8. Broken Link Building In Action: REAL Email Examples Inside!
9. Reciprocity link building – step by step
10. Competitor Research – Focusing on Companies, Keywords, and Broken Links
11. Getting Links Using the Reciprocity Method
12. Link Building Tip: Discover Broken Links & Request Those Links
13. Link Building Tip #1 – Finding Broken Links
14. 4 Prospecting Approaches for Broken Link Builders
15. The Content Marketer’s Guide to Broken Link Building (PPT)
16. Broken Link Building Guide: From Noob to Novice (new 2/27/12)
17. A Tactical Guide to Broken Link Building (new 2/27/12)
18. Broken link building with Raven’s Link Manager and local directories (new 2/27/12)
19. Broken Link Building – A Case Study (new 2/27/12)
20. 5 Creative Broken Link Building Strategies (new 2/27/12)
21. CITATION LABS PROCESS AND TOOLS FOR LARGE SCALE BROKEN LINK BUILDING

1 Video

1. Link Building using old competitor sites & easy content development for SEO

9 Link Rot Resources

1. “Link Rot” and Legal Resources on the Web: A 2011 Analysis by the Chesapeake Digital Preservation Group
2. Fighting Linkrot
3. “Sic transit gloria telae: towards an understanding of the Web’s decay”
4. Cool URIs don’t change
5. URLs: Uniform Resource Locators or Unreliable Resource Locators
6. Web Citation Availability: Analysis and Implications for Scholarship
7. The Life Span of a Specific Topic on the Web
8. Digital libraries and World Wide Web sites and page persistence.
9. Link Rot at Wikipedia

- See more at: http://citationlabs.com/36-broken-link-building-resources/#sthash.duJtI0Py.dpuf

SEO Power Suite Tool

SEO Power Suite Tool is used to manage every SEO aspect of a campaign. It includes 4 separate tools which are Website Auditor, Rank Tracker, SEO Spyglass and Link Assistant.

Uses of SEO Power Suite tool:

•     Complete detailed SEO audit report
•     Track rankings
•     To look up and download competitors back links
•     To discover high quality link partners

Website Auditor is greatly useful to get an overall picture of our sites ONPAGE SEO. It will spidy our entire page downloading relevant information and checks for a range of onsite issues. It is used to optimize the site structure and internal linking. The most important thing is that it will identify and fix issues quickly and easily.

Rank Tracker Tool is so useful to check rankings for as many URLs or keywords as we need up to 1000 results. The very useful purpose of this tool is that we can monitor all our competitors rankings. It is supported by over 300 search engines from around the world. We can easily setup hands free scheduling and updating. There are huge range of detailed reports and most useful and importantly we can own and control the data which would be lost in the blink of an eye in any other web service tools.

SEO Spyglass is a very handy tool. It finds and downloads back links. We can grab the data from a huge range of link sources including once own private database. We can compare the link profile of ours with our competitors to identify the weaknesses and opportunities and we can also possibly find ours and our competitor’s back links. It provides full range of analysis with lots of metrics and also we can export brandable reports.

Link Assistant Tool is used throughout our link building tasks. It is used to find potential link partners. It keeps tracking our campaigns with ease. It is used for guest posting campaigns.

All About Meta Tags

The Meta tags are a very important part of the HTML code of your web page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. Most Meta tags are included within the 'header' code of a website. The most important tags are the title, description, keywords and robot tags.

Title tag:

It could be said that the title is one of the most important factors for a successful search engine optimization of website. Located within the <head> section, right above the Description and Keywords tag, it provides summarized information about the website. Besides that, the title is what appears on search engines result page (SERP). So the title should be so impressive that it should drive the visitor to the site.

The title tags should be between 10-60 characters. This is not a law, but a relative guideline - a few more symbols is not a problem. You won't get penalized for having longer title tags, but the search engine will simply ignore the longer part. It counts only for the first 60 characters and so it would be vain to write more than 60 characters as it is neither visible for the user nor the search engine considers it.

In particular the title should be composed in such a way that the keyword might as well show up in the first 60 characters following which will be in unavailing.

Meta Description tag:

The description tag should be written in such way that it will show what information your website contains or what your website is about. Write short and clear sentences that will not confuse your visitors.

The description tag should be less than 200 characters. The Meta description tag also has a great importance for the SEO optimization of your page. It is most important for the prospect visitor when looking at the search engine result page - this tag is often displayed there and helps you to distinguish your site from the others in the list.

The Meta description should contain the keyword that is to be optimized and is the same one used in Meta title part

Meta Keywords tag:

Lately, the Meta keyword tag has become the least important tag for the search engines and especially Google. However, it is an easy way to reinforce once again your most important keywords. We recommend its usage as we believe that it may help the SEO process, especially if you follow the rules mentioned next.

The keyword tags should contain between 4 and 10 keywords. They should be listed with commas and should correspond to the major search phrases you are targeting. Every word in this tag should appear somewhere in the body, or you might get penalized for irrelevance. No single word should appear more than twice, or it may be considered spam. The keyword that is used in Meta title and Meta description should compulsorily be the word from this group. It would be better to include multiple phrase words also as keywords. It would greatly serve if we use a word which has less competition as a keyword so that after optimization our site will appear 1^st in SERP.

Meta Robots tag:

This tag helps you to specify the way your website will be crawled by the search engine. There are 4 types of Meta Robots Tag:

Index, Follow - The search engine robots will start crawling your website from the main/index page and then will continue to the rest of the pages.

Index, NoFollow - The search engine robots will start crawling your website from the main/index page and then will NOT continue to the rest of the pages.

NoIndex, Follow - The search engine robots will skip the main/index page, but will crawl the rest of the pages.

NoIndex, NoFollow - None of your pages will be crawled by the robot and your website will not be indexes by the search engines.

Note: If you want to be sure that all robots should crawl your website we advise you to add an "Index, follow" Meta robot tag. Please note that most of the search engine crawlers will index your page starting from the index page, continuing to the rest of the pages, even if you do not have a robot tag. So if you wish your page not to be crawled or to be crawled differently use the appropriate robot tag.

How to optimize Meta tags?

The title tag, Meta description and keywords tags should include keywords relevant to the content of the web page they describe. Besides that, you should consider the length and the order of the characters/words included in each of the Meta tags. Note that the search engine robots read from left to right and those words that come first are more important than those that come towards the end of the page. Don't try to stuff the meta tags with too much of keywords. Have knowledge on the latest updates before implementing this task.

How to edit Meta tags?

You can edit your Meta tags through the File Manager in the cPanel of your hosting account. You need to edit the file of each web page. The file contains the HTML code of the page.