The ad formats depends on the type of campaign chosen or available.
Campaign types include:
- Search Network with Display Select
- Search Network only
- Display Network only
- Shopping
- Video
The campaign sub-type determines
which settings and options are available, such as the types of ads you
can design. These options let you tailor your campaign to match your
business goals and focus on the features most relevant to you.
Campaign sub-types include:
- Standard
- All features
- Marketing objectives
Here is a brief list of different types and sub-types of campaigns and types of ad formats.
Certain types of campaigns are only shown on mobile devices like app promotion campaigns and call-only campaigns.
1. Types of ads that appear on mobile devices with full browsers like smartphone or tablets include:
- Text ads
- Image ads
- App promotion ads
- HTML 5 ads that are built with Google web designer
2. The ads that can appear on smartphone or tablets apps are:
- Text ads
- Image ads
- App promotion ads
- Image app promotion ads
- Video app promotion ads
- TrueView for app promotion ads
3. Call-only ads can appear on devices that can make calls