Internet is growing day-by-day and the number of users is also growing exponentially. At this juncture, website forms the mediator between a company and its target audience. Digital marketing is the only way that gives popularity and brand awareness of a particular website or company or brand and takes it to the target customers. Please find attached the document with the SEO and SMO activities.
Scope of SEO and SMO:
SEO gets organic and long lasting traffic to a website. SMO builds brand popularity and forms a medium to target a large customer base. SEO and SMO both forms the organic way and will get results slowly but lasts forever.
Scope of SEM and SMM:
SEM and SMM are the paid ways to sell services or products to a target group of audience. If the point is to get immediate conversions then SEM and SMM are the chosen ways. With SEM and SMM you can see immediate results. In the case of SEM and SMM continuous monitoring of the campaigns is suggested and keywords in the campaigns should be chosen manually. If proper monitoring isn't done then money will be spent as water.