Explanation of the content life cycle for your #SEO clients

 Explanation of the content life cycle for your #SEO clients [so you get approvals to update old content] 👇

When you've studied the performance of individual blog posts at scale, a pattern emerges.

A piece of content will often follow a similar life cycle that has a big impact on how your content performs.

+ ESPECIALLY as you get to 100s or 1000s of blog posts on your site.

1️⃣ Early Traction

When you publish new content, it will take some time for it to start to rank/drive organic traffic.

How long this stage lasts is based on a number of factors:

- Authority on published topics
- Amount of related content on your site
- Backlinks
- Etc.

What this might look like in GSC:

You might notice a few mini spikes in traffic here and there for a couple of months.

Impressions will show up first, followed by clicks.

Keywords with the most impressions will fluctuate while Google continues to "understand" your post.

2️⃣ Growth

As your content gains more backlinks and ranks higher and for more queries, the organic traffic to the post will continue to grow.

Every post and topic is different in terms of how fast the growth happens/for how long.

What this will look like in GSC:

The longest tail/most accurate queries will generate clicks early on.

As you add internal links/backlinks - and Google understands more context, you'll see more queries generated.

As rankings for these new queries also rise and featured snippets/PAA are achieved, you'll continue to see increases.

3️⃣ Peak

The peak stage is when the growth starts to taper off.

IMPORTANT REMINDER: This is going to happen no matter what. A single piece of content will not grow forever.

Reasons a piece of content might peak:

• It stopped gaining backlinks/is no longer improving in the SERPs

• The post reached the top slot for the keywords in the topic and has hit a natural ceiling/limited by the total searches per month

• A competitor has published new content/updated their content
The peak stage is also very dynamic.

For some URLs, it may only remain at the peak for days or weeks before moving into the decay stage.

Or it may plateau at the peak and stay that way for months. Not growing, not decaying.

4️⃣ Decay

As older content becomes less relevant and/or less competitive in the SERP, it will move out of the peak/plateau stage and begin to decay.

It may not be “old” per se. Competitive/time-relevant topics see shorter life cycles than evergreen content.

Decay happens as your rankings slowly drop.

The largest appearances of decay are often associated with:

- Losing a featured snippet spot on page 1
- Slowly sliding down the rankings
- Falling from page 1 to page 2

The biggest culprits of decay:

👉 Content age (relevance)
👉 Internal competition (cannibalization)
👉 External competition (competitor posts)
👉 Search intent shifts (query intent has evolved)
👉 Topical depth (your 500-word blog is no longer covering enough of the topic)

Local SEO - Key Takeaways

It's optimizing your website and content for a specific geographical area. This can be done by targeting keywords that are relevant to your location, as well as creating local business listings and citations.

So, how do you go about doing this? Here are a few tips:

1. Target local keywords

When creating content, target keywords that are relevant to your location. This will help to improve your website's ranking in local search results.

2. Create local business listings and citations

Make sure to create local business listings and citations on directories like Google My Business, Yelp, and Foursquare. This will help to improve your website's visibility and credibility.

3. Optimize your website for mobile devices

Since most people now search for local businesses on their mobile devices, it's important to optimize your website for mobile devices. This can be done by using a responsive design or creating a separate mobile site.

4. Use locally targeted ads

Google AdWords offers a variety of locally-targeted adoptions, which can help to improve your website's visibility in local search results.

5. Monitor your website's performance

It's important to monitor your website's performance in local search results so that you can make necessary changes and improvements. You can use tools like Google Search Console to do this.

6. Monitor your competitors' performance in local search results

It's also a good idea to monitor your competitors' performance in local search results so that you can try and outrank them. Again, Google Search Console can help with this.

Why you need brainstroming for your product?

Save this✅ to implement them later! 

👉 Brainstorming encourages open and ongoing collaboration to solve problems and generate innovative ideas

👉 Brainstorming helps teams generate a large number of ideas quickly, which can be refined and merged to create the ideal solution.

This isn’t a full picture of the #brainstorming session, but these are the 5 most important questions you should be asking yourself before devising any product strategy.

#marketing #branding #socialmediamarketing #sales #productmanagement

Self-evaluate yourselves with the following conceptual questions.

1. Problems

What are the key problems your product is facing in day-to-day life?

2. Audience

Who is your target audience?

3. Positioning

When and where to position your brand to reach the audience?

4. Influence

What kind of impression, your Brand needs to create among the audience?

5. Leverage Factor

What advantage, do we possess compared to our competitors?

Best On Page SEO strategies for 2022

E-A-T

E-A-T or Expertise, Authoritativeness, and Trustworthiness is used to analyze the quality of Google’s search results. It analyses the credibility of content creators, web page authority, and overall past performance of websites altogether.

Title Tag

It is one of the pillars of SEO and an important SEO ranking signal. The title tag is the HTML tag that can be seen in the head section of the webpage source code.

Meta Description

A meta description is the HTML tag that summarises the content of the webpage. It is present beneath the URL of the page. It enables visitors to understand the content before opening the page and it affects CTR (click-through-rate).

Importance of H1 Tag

Lengthy headlines don’t have any impact on SEO and the headline which is relevant to the content containing the keyword can make interest in the visitors. It is the element that defines the overall topic of the page.

Role of Other Heading Tags

These tags are used within the content to give them a proper structure, for instance, the H1 tag is used for the main heading, and other heading tags which are H2, H3, and H4 used to specify sub-headings on the webpage.

SEO Writing

It is the optimization of content to get better rankings. Content is the cornerstone of SEO and proper planning and creation of content results in a better experience for the user.

Avoid Keyword Cannibalization

When a website has multiple pages for the same search query, it is keyword cannibalization. For Google, both pages are competing themselves for the ranking and it only has a negative impact.

Content Audit

A content audit is a process of analyzing the strengths and weaknesses of the content. It helps to understand the deficiency of the content and to improve it.

Image Optimization

Images are one of the main factors that attract the user and also give contextual details to search engines. It also gives life to the content and enhances the interaction with the audience.

User Engagement

With the high quality of the content, users stick to the page and take action. Search engines want to offer relevant and meaningful results to the search query of the user so that it prefers pages with more actions by visitors. There are several types of user engagement including CTR and dwell time. Google considers various factors to provide the most relevant result to the visitor.

"Unlearn Old to learn New"

Digital Marketing Tools you can use for FREE - Updated 2022

Get a look at these various tools that I've been using over the past 10+ years and a few more that I've recently updated to. This range of tools is used for various purposes as a Digital Marketer. 

Hope you guys would definitely be using many of these. However, check on the other tools too to get the best out.

1- Google Analytics - To track website traffic activity 

2- Google Keyword Planner - For keyword research 

3 - Google Search Console - To check indexing status & more 

4- Google Trends - To analyze the popularity of a search term 

5- UberSuggest Basic Account - keyword research + content ideas 

6- Screaming Frog SEO spider - For website audit 

7- SEOreviewtools - To extract backlinks 

8- Website Auditor - For website audit 

9- Monitor Backlinks - To monitor backlinks & keywords 

10- Answer The Public - For visual keyword research 

11- Grammarly - To write grammatically correct sentences 

12- Trello - To organize your project and monitor the progress 

13- Canva - To design online using drag & drop features 

14- Hootsuite - To plan and track your social media activity 

15- Smartlook - To analyze user behavior on your website 

16- Mailchimp - For email marketing 

17- Right Relevance - To find the right influencer 

18 - Ahrefs Basic Account - Keyword research 

19 - SEMRush Basic Account - keyword research 

20 - Snaptik - To remove TikTok watermark 

21 - Bitly - URL shortener 

22 - Picmakers - online graphic designing 

23 - PageSpeed Insights - for checking the website speed 

24 - Facebook Ad Library - To spy on competitors' Ads

 25 - Creator Studio - for Scheduling Facebook and Insta Posts 

26 - Tubebuddy and Vidiq - for YouTube video Analytics 

27 - Rapdtags - for YouTube Video Tags 

28 - YouTube Audio Library - for Royalty-free music 

29 - Pexels - for free stock images and Videos 

30 - QuillBot - Paraphrasing tool that generates various synonyms 

31 - https://suitejar.com/ - all in one SEO Tool 

32 - Linktree (linktr.ee/) - allows you to share multiple links on social media 

33 - Later (later.com/) - helps social media managers, and creators harness the power of marketing strategy, social media scheduling, and a custom link in 

34 - StreamYard (streamyard.com) - a live streaming studio in the browser. Allows to interview guests, brand your broadcast, and much more. Also, it allows streaming directly to Facebook, YouTube, LinkedIn, and other platforms. 

35 - Unsplash.com for high-resolution free images 

36 - Mixkit.co for awesome free stock video clips, stock music, sound effects, & video templates.

37 - BayEngage, for email marketing 

38 - Later.com is also great for social media scheduling 

39 - Freepik is also good for stock images and vectors to help with design 

40 - Hot jar

41 - Screaming frog 

42 - freepik.com for your design component 

43 - Power Thesaurus for finding alternative words for any synonyms 

44 - https://www.copy.ai/, With CopyAI’s automated creativity tools, you can generate marketing copy in seconds. 

45 - Free tools for website analysis: seoptimer, seo quake, iwebchck 

46 - Heatmaps to your list - A great free tool to use is Mouseflow. 

 47 - https://mouseflow.com/ 

 48 - BuiltWith for social listening and to understand your competitor's tech efforts https://builtwith.com/ 

49 - Postermywall.com 

50 - Croppola 

51 - Pixlr.com/x 

52 - Moz 

53 - Seoquake 

54 - Compressnow.com 

55 -Remove.bg 

56 - Coursea 

57 - Linkedin Learning 

58 - Google Learning 

59 - Google data studios is one more free tool to generate reports.. its a free one 60 - Kindpng - for great quality png.

 61 - Bgremover - for good background removal online. 

62 - Pinetools.com - for splitting carousal images without losing Quality. 

63 - Greymetrics.com - for free Facebook ad preview tool. 

64 - Wordtune - plugin for 3paraphrasing 

65 - Wayback Machine - It's a free tool used for uncovering historical data. You can even find a trove of historical robots.text files archived.

 66 - Small SEO tools 

 67 - SEO optimizer for audit 

68 - SEO quake tool for audit and analysis 69 - SEO site checkup for audit 

70 - Alexa tool 

71 - Wordtune chrome extension for Paraphrasing 

72 - Toonly Make a Cartoon Explainer Video In only 60 Seconds with this tool

 73 - Toonly standard vs enterprise | Toonly vs Doodly 

74 - Aweber Send beautiful emails to your audience with this tool. 

75 - SEMRush Best SEO tool for on-page and off-page SEO 

76 - Article Creator The best article content generator tool to generate SEO friendly unique content 

77 - Hostinger The best web hosting solution provider to make the perfect website. 

78 - MilesWeb vs Hostinger | Hostinger vs Hostgator

79 - UberSuggest Best SEO tool for on page and off page SEO 

80 - Social Pilot Social Media post scheduler 

81 - Leadpages Easily build websites, landing pages, pop-ups, alert bars, and beyond. 

82 - CLX Best marketing training programs tool 

83 - Hunter.io Find email addresses of anyone of any organization easily 

84 - Beacon.by Generate more leads & increase conversion rates by creating professional lead magnets with this tool

 85 - Hubspot Blog Ideas Generator This will automatically suggest you awesome content titles to help you start writing 

86 - Lumen5 This tool helps you to easily make a video for social media marketing 

87 -Brand24 Social Media Monitoring Tool

 88 - LP Search Engine Search Linkedin Pulse articles easily with this search engine 

89 - MobileMonkey This tool unifies Facebook Messenger bots, native website chatbots, SMS marketing & live chat. 

90 - AnswerThePublic This tool helps to get instant, raw search insights, direct from the minds of your customers

 91 - Quuu This tool help you to set "content curation" on Auto-Pilot mode 

92 - Headline Analyzer - CoSchedule Free Headline Analyzer tool 

93 - SocialBee Get more leads with less effort from your social media marketing with this tool. You’ll have a social media specialist at your fingertips. 

94 - Reverse Dictionary This tool helps content writers to search for "words" by their definition 

95 - Doodly You can create whiteboard, blackboard, & glass board videos easily with this tool | Doodly Standard vs Enterprise | Is Doodly Enterprise worth it? 96 - GetResponse Engage subscribers, send beautiful, responsive emails and track results with this tool. 97 - Missinglettr This tool automatically turns your blog posts into engaging social media campaigns

98 - InVideo The best online video editor and video creator tool

 99 - Penguin Tool Tool to check that your website has been impacted by "Google algorithm changes" or not

 100 - Keyword Tool Dominator Keyword Research Tool for Amazon, Bing, eBay, Etsy, Google, Walmart, and YouTube in one place. 101 - Automizy Automate your Email Marketing easily with Automizy 

102 - Pantheon A better way to host ( Wordpress or Drupal website ) up to 2 websites for free 

103 - Rank Math The best and my favorite SEO Wordpress Plugin. It's way better than Yoast and other 

104 - Wordze This Keyword research tool helps you to find keywords and seed keywords. 

105 - Ninja Pinner Pinterest Automation Software that automatically follows other users, auto-pin, auto-comment, etc 

106 - Publer Social Media Scheduling Tool. From one platform to around 5 more, With automated Hashtags and Automated time of posting 107 - Rocket Link For creating links with superpowers! Add video and CTA to links you share and create a custom audience 

108 - Web.dev Web.Dev is worth mentioning for site audit for check of Performance, Accessibility, SEO 

109 - BuiltWith It allows you to see what technologies drive a specific website, including its Content Management System (CMS), what analytics tracking and meta-tagging is pulled in, and more technical level information 

110 - Shopify e-commerce platform offers an ideal ecosystem for sellers who want to create their own online store with ease | Shopify Benefits

111 - Frase With Frase you can automatically generate (and customize) content. It also has a writing assistant that learns from your writing and suggests topics to include. 

112 - Anchor.fm Record and upload your podcasts and automatically get them distributed to Spotify, Apple & others

 113 - BuzzSumo Buzzsumo is quite distinct from other tools because of its variety of features like Brand monitoring, competitor research, and content insight 

114 - YTrank Best tool for checking your YouTube video ranking

 115 - vidIQ YouTube Channel Optimization and Management Toolkit More Details 

116 - TubeBuddy Best YouTube Channel Management and Optimization Toolkit 

117 - Socialblade It helps you to track user statistics of yours or your competitors -YouTube, Twitch, Instagram, and Twitter 

118 -Siteliner This tool helps you to track a broken link, duplicate page and thin page of your website 

119 - SpinBot Best tool for Text Rewriting & Article Spinning 

120 - AdTools Org Highlight your word/sentence with bold text on Google Ads, Facebook, Twitter, Instagram, Linkedin, and other platforms 

121 - Technical SEO by Merkle Here you can find a bunch of free SEO tools which assist you with making your site technically search engine friendly 

122 - Social Bearing Find Hash Tags on the basis of Location-wise Analysis. There are tons of other options also 

123 - Mobile-Friendliness tool With this tool, you can check if your site meets Google's requirements for mobile friendliness or not 

124 - FAQ Schema Generator Use this tool to Generator FAQ Schema Code 

125 - SimilarWeb Benchmark your traffic and key website metrics with competitors 

126 - GTmetrix Optimize your website speed and performance by this trusted tool 

127 - Ezoic It's my secret weapon. Ezoic uses multivariate testing to allow the machines to personalize the ad placements/density automatically (while monetizing your site with display Ads)

 128 - Supermetrics This tool can collect data from any BI tool, spreadsheet, data visualization tool, or data warehouse and brings it to your reporting, analytics, or storage platform. 

129 - Easeus These tools help you with your data recovery, data transfer, partition management, data restore, etc. 

130 - Ubot Studio It is a web browser application that automates & simplifies many tasks for anyone including internet marketers. 

131 - SEO Tool Adda Get Premium Tools at the cheapest cost. 

132 - Milesweb India's best web hosting solution provider. 

133 - Ecwid Start selling online with Ecwids ecommerce shopping cart. 

134 - Activecampaign ActiveCampaign is a CRM and marketing automation tool.

What is TF * IDF?

Isn't this some kind of a math formula that by mistakenly landed in the SEO world. Yes of course it is but not by mistake, it just happened so as to aid us, the SEO's. Yes, it for true is gonna help us improve our rankings by showing the ways to further analyze the content and is developed so as not to manipulate the search engines but to work the way as search engines do. It definitely is a secret sword for those SEO's whose main objective is to work on, measure and improve the content.

I'm at where you're exactly now when I heard about this word TF * IDF, but be ready to get the complete knowledge of what this TF * IDF is all about and how as an SEO or website auditor or content optimizer you can get benefited.

So what is TF * IDF? TF * IDF is the acronym for Term Frequency times Inverse Document Frequency.

This TF * IDF is a measurement that combines both how many times a word appears in a particular page (TF) and how many times that same word appears in a list of all pages together (IDF), and is thus a weight which speaks about the importance of the word or term in that page.

Please click on the link below to get access to my document that gives a complete knowledge on TF * IDF, some case studies along with their results and some TF * IDF calculation tools.

All about TF * IDF, complete information that I could manage to get has been included in this doc.

Affiliate Marketing

Here are a few affiliate marketing sites and some useful and affiliate marketing related information that may be of use to you.

Click bank
JVZoo
Qualaroo - This tool can be used to ask questions to fellow affiliate people about our landing page.
http://www.thisiswhyimbroke.com/

ASO(App Store Optimization) useful sites

With the tremendous increase in the usage of smart phones, apps are gaining so much importance and there by raising the need for app store optimization for increased app downloads.

With that said, the need for ASO is also on hype. There are some websites, tools or sofwaters that aid you in simplifying your analysis for the app store optimization. 

Have a look below where I would keep on adding ASO tools, software's and websites.

• www.sensortower.com
• www.appcrawler.com