Best On Page SEO strategies for 2022

E-A-T

E-A-T or Expertise, Authoritativeness, and Trustworthiness is used to analyze the quality of Google’s search results. It analyses the credibility of content creators, web page authority, and overall past performance of websites altogether.

Title Tag

It is one of the pillars of SEO and an important SEO ranking signal. The title tag is the HTML tag that can be seen in the head section of the webpage source code.

Meta Description

A meta description is the HTML tag that summarises the content of the webpage. It is present beneath the URL of the page. It enables visitors to understand the content before opening the page and it affects CTR (click-through-rate).

Importance of H1 Tag

Lengthy headlines don’t have any impact on SEO and the headline which is relevant to the content containing the keyword can make interest in the visitors. It is the element that defines the overall topic of the page.

Role of Other Heading Tags

These tags are used within the content to give them a proper structure, for instance, the H1 tag is used for the main heading, and other heading tags which are H2, H3, and H4 used to specify sub-headings on the webpage.

SEO Writing

It is the optimization of content to get better rankings. Content is the cornerstone of SEO and proper planning and creation of content results in a better experience for the user.

Avoid Keyword Cannibalization

When a website has multiple pages for the same search query, it is keyword cannibalization. For Google, both pages are competing themselves for the ranking and it only has a negative impact.

Content Audit

A content audit is a process of analyzing the strengths and weaknesses of the content. It helps to understand the deficiency of the content and to improve it.

Image Optimization

Images are one of the main factors that attract the user and also give contextual details to search engines. It also gives life to the content and enhances the interaction with the audience.

User Engagement

With the high quality of the content, users stick to the page and take action. Search engines want to offer relevant and meaningful results to the search query of the user so that it prefers pages with more actions by visitors. There are several types of user engagement including CTR and dwell time. Google considers various factors to provide the most relevant result to the visitor.

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