Why you need brainstroming for your product?

Save this✅ to implement them later! 

👉 Brainstorming encourages open and ongoing collaboration to solve problems and generate innovative ideas

👉 Brainstorming helps teams generate a large number of ideas quickly, which can be refined and merged to create the ideal solution.

This isn’t a full picture of the #brainstorming session, but these are the 5 most important questions you should be asking yourself before devising any product strategy.

#marketing #branding #socialmediamarketing #sales #productmanagement

Self-evaluate yourselves with the following conceptual questions.

1. Problems

What are the key problems your product is facing in day-to-day life?

2. Audience

Who is your target audience?

3. Positioning

When and where to position your brand to reach the audience?

4. Influence

What kind of impression, your Brand needs to create among the audience?

5. Leverage Factor

What advantage, do we possess compared to our competitors?

Best On Page SEO strategies for 2022

E-A-T

E-A-T or Expertise, Authoritativeness, and Trustworthiness is used to analyze the quality of Google’s search results. It analyses the credibility of content creators, web page authority, and overall past performance of websites altogether.

Title Tag

It is one of the pillars of SEO and an important SEO ranking signal. The title tag is the HTML tag that can be seen in the head section of the webpage source code.

Meta Description

A meta description is the HTML tag that summarises the content of the webpage. It is present beneath the URL of the page. It enables visitors to understand the content before opening the page and it affects CTR (click-through-rate).

Importance of H1 Tag

Lengthy headlines don’t have any impact on SEO and the headline which is relevant to the content containing the keyword can make interest in the visitors. It is the element that defines the overall topic of the page.

Role of Other Heading Tags

These tags are used within the content to give them a proper structure, for instance, the H1 tag is used for the main heading, and other heading tags which are H2, H3, and H4 used to specify sub-headings on the webpage.

SEO Writing

It is the optimization of content to get better rankings. Content is the cornerstone of SEO and proper planning and creation of content results in a better experience for the user.

Avoid Keyword Cannibalization

When a website has multiple pages for the same search query, it is keyword cannibalization. For Google, both pages are competing themselves for the ranking and it only has a negative impact.

Content Audit

A content audit is a process of analyzing the strengths and weaknesses of the content. It helps to understand the deficiency of the content and to improve it.

Image Optimization

Images are one of the main factors that attract the user and also give contextual details to search engines. It also gives life to the content and enhances the interaction with the audience.

User Engagement

With the high quality of the content, users stick to the page and take action. Search engines want to offer relevant and meaningful results to the search query of the user so that it prefers pages with more actions by visitors. There are several types of user engagement including CTR and dwell time. Google considers various factors to provide the most relevant result to the visitor.

"Unlearn Old to learn New"

Digital Marketing Tools you can use for FREE - Updated 2022

Get a look at these various tools that I've been using over the past 10+ years and a few more that I've recently updated to. This range of tools is used for various purposes as a Digital Marketer. 

Hope you guys would definitely be using many of these. However, check on the other tools too to get the best out.

1- Google Analytics - To track website traffic activity 

2- Google Keyword Planner - For keyword research 

3 - Google Search Console - To check indexing status & more 

4- Google Trends - To analyze the popularity of a search term 

5- UberSuggest Basic Account - keyword research + content ideas 

6- Screaming Frog SEO spider - For website audit 

7- SEOreviewtools - To extract backlinks 

8- Website Auditor - For website audit 

9- Monitor Backlinks - To monitor backlinks & keywords 

10- Answer The Public - For visual keyword research 

11- Grammarly - To write grammatically correct sentences 

12- Trello - To organize your project and monitor the progress 

13- Canva - To design online using drag & drop features 

14- Hootsuite - To plan and track your social media activity 

15- Smartlook - To analyze user behavior on your website 

16- Mailchimp - For email marketing 

17- Right Relevance - To find the right influencer 

18 - Ahrefs Basic Account - Keyword research 

19 - SEMRush Basic Account - keyword research 

20 - Snaptik - To remove TikTok watermark 

21 - Bitly - URL shortener 

22 - Picmakers - online graphic designing 

23 - PageSpeed Insights - for checking the website speed 

24 - Facebook Ad Library - To spy on competitors' Ads

 25 - Creator Studio - for Scheduling Facebook and Insta Posts 

26 - Tubebuddy and Vidiq - for YouTube video Analytics 

27 - Rapdtags - for YouTube Video Tags 

28 - YouTube Audio Library - for Royalty-free music 

29 - Pexels - for free stock images and Videos 

30 - QuillBot - Paraphrasing tool that generates various synonyms 

31 - https://suitejar.com/ - all in one SEO Tool 

32 - Linktree (linktr.ee/) - allows you to share multiple links on social media 

33 - Later (later.com/) - helps social media managers, and creators harness the power of marketing strategy, social media scheduling, and a custom link in 

34 - StreamYard (streamyard.com) - a live streaming studio in the browser. Allows to interview guests, brand your broadcast, and much more. Also, it allows streaming directly to Facebook, YouTube, LinkedIn, and other platforms. 

35 - Unsplash.com for high-resolution free images 

36 - Mixkit.co for awesome free stock video clips, stock music, sound effects, & video templates.

37 - BayEngage, for email marketing 

38 - Later.com is also great for social media scheduling 

39 - Freepik is also good for stock images and vectors to help with design 

40 - Hot jar

41 - Screaming frog 

42 - freepik.com for your design component 

43 - Power Thesaurus for finding alternative words for any synonyms 

44 - https://www.copy.ai/, With CopyAI’s automated creativity tools, you can generate marketing copy in seconds. 

45 - Free tools for website analysis: seoptimer, seo quake, iwebchck 

46 - Heatmaps to your list - A great free tool to use is Mouseflow. 

 47 - https://mouseflow.com/ 

 48 - BuiltWith for social listening and to understand your competitor's tech efforts https://builtwith.com/ 

49 - Postermywall.com 

50 - Croppola 

51 - Pixlr.com/x 

52 - Moz 

53 - Seoquake 

54 - Compressnow.com 

55 -Remove.bg 

56 - Coursea 

57 - Linkedin Learning 

58 - Google Learning 

59 - Google data studios is one more free tool to generate reports.. its a free one 60 - Kindpng - for great quality png.

 61 - Bgremover - for good background removal online. 

62 - Pinetools.com - for splitting carousal images without losing Quality. 

63 - Greymetrics.com - for free Facebook ad preview tool. 

64 - Wordtune - plugin for 3paraphrasing 

65 - Wayback Machine - It's a free tool used for uncovering historical data. You can even find a trove of historical robots.text files archived.

 66 - Small SEO tools 

 67 - SEO optimizer for audit 

68 - SEO quake tool for audit and analysis 69 - SEO site checkup for audit 

70 - Alexa tool 

71 - Wordtune chrome extension for Paraphrasing 

72 - Toonly Make a Cartoon Explainer Video In only 60 Seconds with this tool

 73 - Toonly standard vs enterprise | Toonly vs Doodly 

74 - Aweber Send beautiful emails to your audience with this tool. 

75 - SEMRush Best SEO tool for on-page and off-page SEO 

76 - Article Creator The best article content generator tool to generate SEO friendly unique content 

77 - Hostinger The best web hosting solution provider to make the perfect website. 

78 - MilesWeb vs Hostinger | Hostinger vs Hostgator

79 - UberSuggest Best SEO tool for on page and off page SEO 

80 - Social Pilot Social Media post scheduler 

81 - Leadpages Easily build websites, landing pages, pop-ups, alert bars, and beyond. 

82 - CLX Best marketing training programs tool 

83 - Hunter.io Find email addresses of anyone of any organization easily 

84 - Beacon.by Generate more leads & increase conversion rates by creating professional lead magnets with this tool

 85 - Hubspot Blog Ideas Generator This will automatically suggest you awesome content titles to help you start writing 

86 - Lumen5 This tool helps you to easily make a video for social media marketing 

87 -Brand24 Social Media Monitoring Tool

 88 - LP Search Engine Search Linkedin Pulse articles easily with this search engine 

89 - MobileMonkey This tool unifies Facebook Messenger bots, native website chatbots, SMS marketing & live chat. 

90 - AnswerThePublic This tool helps to get instant, raw search insights, direct from the minds of your customers

 91 - Quuu This tool help you to set "content curation" on Auto-Pilot mode 

92 - Headline Analyzer - CoSchedule Free Headline Analyzer tool 

93 - SocialBee Get more leads with less effort from your social media marketing with this tool. You’ll have a social media specialist at your fingertips. 

94 - Reverse Dictionary This tool helps content writers to search for "words" by their definition 

95 - Doodly You can create whiteboard, blackboard, & glass board videos easily with this tool | Doodly Standard vs Enterprise | Is Doodly Enterprise worth it? 96 - GetResponse Engage subscribers, send beautiful, responsive emails and track results with this tool. 97 - Missinglettr This tool automatically turns your blog posts into engaging social media campaigns

98 - InVideo The best online video editor and video creator tool

 99 - Penguin Tool Tool to check that your website has been impacted by "Google algorithm changes" or not

 100 - Keyword Tool Dominator Keyword Research Tool for Amazon, Bing, eBay, Etsy, Google, Walmart, and YouTube in one place. 101 - Automizy Automate your Email Marketing easily with Automizy 

102 - Pantheon A better way to host ( Wordpress or Drupal website ) up to 2 websites for free 

103 - Rank Math The best and my favorite SEO Wordpress Plugin. It's way better than Yoast and other 

104 - Wordze This Keyword research tool helps you to find keywords and seed keywords. 

105 - Ninja Pinner Pinterest Automation Software that automatically follows other users, auto-pin, auto-comment, etc 

106 - Publer Social Media Scheduling Tool. From one platform to around 5 more, With automated Hashtags and Automated time of posting 107 - Rocket Link For creating links with superpowers! Add video and CTA to links you share and create a custom audience 

108 - Web.dev Web.Dev is worth mentioning for site audit for check of Performance, Accessibility, SEO 

109 - BuiltWith It allows you to see what technologies drive a specific website, including its Content Management System (CMS), what analytics tracking and meta-tagging is pulled in, and more technical level information 

110 - Shopify e-commerce platform offers an ideal ecosystem for sellers who want to create their own online store with ease | Shopify Benefits

111 - Frase With Frase you can automatically generate (and customize) content. It also has a writing assistant that learns from your writing and suggests topics to include. 

112 - Anchor.fm Record and upload your podcasts and automatically get them distributed to Spotify, Apple & others

 113 - BuzzSumo Buzzsumo is quite distinct from other tools because of its variety of features like Brand monitoring, competitor research, and content insight 

114 - YTrank Best tool for checking your YouTube video ranking

 115 - vidIQ YouTube Channel Optimization and Management Toolkit More Details 

116 - TubeBuddy Best YouTube Channel Management and Optimization Toolkit 

117 - Socialblade It helps you to track user statistics of yours or your competitors -YouTube, Twitch, Instagram, and Twitter 

118 -Siteliner This tool helps you to track a broken link, duplicate page and thin page of your website 

119 - SpinBot Best tool for Text Rewriting & Article Spinning 

120 - AdTools Org Highlight your word/sentence with bold text on Google Ads, Facebook, Twitter, Instagram, Linkedin, and other platforms 

121 - Technical SEO by Merkle Here you can find a bunch of free SEO tools which assist you with making your site technically search engine friendly 

122 - Social Bearing Find Hash Tags on the basis of Location-wise Analysis. There are tons of other options also 

123 - Mobile-Friendliness tool With this tool, you can check if your site meets Google's requirements for mobile friendliness or not 

124 - FAQ Schema Generator Use this tool to Generator FAQ Schema Code 

125 - SimilarWeb Benchmark your traffic and key website metrics with competitors 

126 - GTmetrix Optimize your website speed and performance by this trusted tool 

127 - Ezoic It's my secret weapon. Ezoic uses multivariate testing to allow the machines to personalize the ad placements/density automatically (while monetizing your site with display Ads)

 128 - Supermetrics This tool can collect data from any BI tool, spreadsheet, data visualization tool, or data warehouse and brings it to your reporting, analytics, or storage platform. 

129 - Easeus These tools help you with your data recovery, data transfer, partition management, data restore, etc. 

130 - Ubot Studio It is a web browser application that automates & simplifies many tasks for anyone including internet marketers. 

131 - SEO Tool Adda Get Premium Tools at the cheapest cost. 

132 - Milesweb India's best web hosting solution provider. 

133 - Ecwid Start selling online with Ecwids ecommerce shopping cart. 

134 - Activecampaign ActiveCampaign is a CRM and marketing automation tool.

What is TF * IDF?

Isn't this some kind of a math formula that by mistakenly landed in the SEO world. Yes of course it is but not by mistake, it just happened so as to aid us, the SEO's. Yes, it for true is gonna help us improve our rankings by showing the ways to further analyze the content and is developed so as not to manipulate the search engines but to work the way as search engines do. It definitely is a secret sword for those SEO's whose main objective is to work on, measure and improve the content.

I'm at where you're exactly now when I heard about this word TF * IDF, but be ready to get the complete knowledge of what this TF * IDF is all about and how as an SEO or website auditor or content optimizer you can get benefited.

So what is TF * IDF? TF * IDF is the acronym for Term Frequency times Inverse Document Frequency.

This TF * IDF is a measurement that combines both how many times a word appears in a particular page (TF) and how many times that same word appears in a list of all pages together (IDF), and is thus a weight which speaks about the importance of the word or term in that page.

Please click on the link below to get access to my document that gives a complete knowledge on TF * IDF, some case studies along with their results and some TF * IDF calculation tools.

All about TF * IDF, complete information that I could manage to get has been included in this doc.

Affiliate Marketing

Here are a few affiliate marketing sites and some useful and affiliate marketing related information that may be of use to you.

Click bank
JVZoo
Qualaroo - This tool can be used to ask questions to fellow affiliate people about our landing page.
http://www.thisiswhyimbroke.com/

ASO(App Store Optimization) useful sites

With the tremendous increase in the usage of smart phones, apps are gaining so much importance and there by raising the need for app store optimization for increased app downloads.

With that said, the need for ASO is also on hype. There are some websites, tools or sofwaters that aid you in simplifying your analysis for the app store optimization. 

Have a look below where I would keep on adding ASO tools, software's and websites.

• www.sensortower.com
• www.appcrawler.com

List of best blogs to learn about any part of Digital Marketing

Get set to start yourself with the best places to learn your interested segment of Digital Marketing whether it is SEO or Social Media Marketing or Content Marketing or Copywriting or LeadGeneration or Email Marketing or PPC Marketing, here you go with the best of the best.

Best Blogs to LEARN about SEO👇
*Searchenginejournal. com *Searchengineland. com *Neilpatel. com *hubspot. com *Moz. com *yoast. com *SEObook. com *Quicksprout. com Best Blogs to LEARN about Social Media Marketing👇 *SocialmediaExplorer. com *Sproutsocial. com *later. com *Marketingprofs. com *Pammarketingnut. com *Nealschaffer. com Best Blogs to LEARN about Content Marketing👇 *AdEspresso. com *ContentMarketingInstitute. com *backlinko. com *Contently. com *thecopybot. com Best Blogs to LEARN about Copywriting👇 *Copyblogger. com *Copychief. com *EnchantingMarketing. com *KopywritingKourse. com *copywritematters. com *abccopywriting. com *SEOcopywritinh. com Best Blogs to LEARN about LeadGeneration👇 *Billbelew. com *blog. wishpond. com *pointclear. com Best Blogs to LEARN about Email Marketing👇 *Getresponse. com *Emailmarketingrules. com *Verticalresponse. com *Content. myemma. com *blog. aweber. com *Emailmonks. com Best Blogs to LEARN about PPC MARKETING *Payperclickjournal. com *Thesempost. com *Ppcforhire. com *Ppc. org

A whole lot of TOP 10s, Dont Miss

A very useful and needed resource of Top 10s that you better look at so as not to run loosing something that's very important and useful.

For a course to learn, for what technology to start and excel, where to learn the technology chosen, what skills are leading, where to get the resume reviewed and many more useful.

SEO ranks 3rd position as the most demanded skill of 2019

Get along and start your passionate career with the top 10 free resources available to get the best SEO, SEM training at your convenience. Top 10 Sites for your career:*

1. LinkedIN

2. Indeed

3. Careerealism

4. Job-Hunt5. JobBait 6. Careercloud
7. GM4JH 9. Jibberjobber

*Top 10 Tech Skills in demand in 2019:*

1. Machine Learning
2. Mobile Development 3. SEO/SEM Marketing
4. Data Visualization
6. UI/UX Design 7. Cyber-security
8. Cloud Computing/AWS
9. Blockchain

1. Microsoft Excel Help Center

*Top 10 Sites to learn Excel for free:*
Search for these on Google:
2. Excel Exposure
3. Chandoo 4. Excel Central
5. Contextures
6. Excel Hero
7. Mr. Excel
8. Improve Your Excel
9. Excel Easy

6. MIT OpenCourseWare

*Top 10 Sites for Free Online Education:*
1. Coursera
2. edX
3. Khan Academy
4. Udemy
5. iTunesU Free Courses
7. Stanford Online 8. Codecademy
9. Open Culture Online Courses *Top 10 Sites to review your resume for free:*
1. Zety Resume Builder
2. Resumonk 5. Cvmaker 6. ResumUP 8. Resumebuilder 10. Enhancv 1. Ambitionbox 2. AceTheInterview
4. Leetcode
5. Gainlo 6. Careercup
7. Codercareer
8. InterviewUp

8. Personalbrandingblog

10. Neighbors-helping-neighbors

*Top 10 Tech Skills in demand in 2019:*

5. Data Engineeringj

10. IOT

1. Microsoft Excel Help Center

10. Excel Jet

6. MIT OpenCourseWare

3. https://t.co/h1BWIRqFVJ

4. VisualCV

7. Resume Genius

9. Resume Baking

*Top 10 Sites for Interview Preparation:*

3. Geeksforgeeks

9. InterviewBest

10. Indiabix

Optimizing Crawl Budget and Crawl Rate

Most of you might have not even heard about these terminology. So, lets first get on to understand what is crawl budget and proceed further on various of crawl budget and crawl rate.

What is Crawl Rate?

The rate or frequency at which bots visit your website for crawling is known as Crawl rate.

What's the definition of crawl budget in SEO?

Crawl budget is the number of times a search engine bot known as spider crawls your web page in a given or allotted  time. The phrase 'Crawl budget' is coined by the SEO network.

For example, if a spider hits your web page 51 times per day then your sites crawl budget is 1530 per month.

You can see your sites crawl budget in your website search console and scroll to the crawl stats section under crawl and notice your websites average crawl budget that is average number of pages crawled per day.

Why should you care about crawl budget?

Although crawling is mentioned as not a ranking factor but crawl budget has its importance in SEO. Don't you want your website been crawled immediately after the content of the site is updated; and get the updated pages or newly added ones indexed? This is why you need to care about crawl budget. Because if you wont pay necessary attention to the crawl budget then bots won't crawl your site or page that is to be crawled, there won't be chance for the most relevant visitors to be brought to the site.

What is the crawl budget for my website?

Google serves you with the best and most appropriate information about your sites crawl budget via Google search console. The value marked in the above image is your crawl budget per day, which means 32 pages of your site are being crawled per day. So for 30days if this crawl budget remains same then it would turn to 30X32=960 pages per month are being crawled in your website.

How do you optimize your crawl budget?

Optimizing crawl budget is saving on wasting. Fixing the issues that dont waste crawling leads to improved and useful crawling and thus improved indexation. Most common issues that many websites see include but not limited to and if fixed would improve crawl budget are:

• URLs with parameters like color, size, etc.,
• Duplicate content like pages with tags, search pages in the website
• Poor content quality
• Broken links
• Avoid including non-indexable or non-pages like redirection pages in the sitemap.
• Make sure your site don't have pages with poor load time or those that never load
• Don't maintain too many pages that are not indexable
• Maintaining good internal linking structure.

How do you increase your website's crawl budget?

Crawl budget although not mentioned directly., has a good noticeable impact on the page authority. So to improve page authority work on gaining trust worthy and genuine external links and the rest play of crawling will be taken by the bots. Its proved from Yauhen Khutarniuk’s experiment that there is a very close correlation between external links and the number of times spiders visit your website. Check the below image of his experiment.

Source:https://www.searchenginejournal.com/9-tips-optimize-crawl-budget-seo/176009/#close

How does Google’s crawl budget work?

Google has a simple crawling structure that's put in the form of the below image.

Source:https://www.oncrawl.com/technical-seo/how-to-optimize-your-crawl-budget/

There are few components of a page that Google considers for Crawling, few of which are listed below:

• Depth of page
• Page rank of the website
• Internal page rank
• What type of document is it; PDF or HTML or TXT or anything else. PDF type has good crawl rate.
• Internal links quantity
• If included in the sitemap
• Importance and / or quality of the Anchor's
• Content quality
• Websites home page importance

Why limit Crawling and How to limit Crawling?

Over crawling is not suggested as it has a direct on your servers response. So always maintain and limit your sites crawling to the best. With that said here is how you can limit Google's crawling of your site.

• On the Google's Search Console, go to the site that you are about to work on.
• Click on the gear icon and look for site settings option and the click on it.
• Go to crawl rate section and chose the option you want to maintain a desired crawl rate.

This newly custom set crawl rate is valid for 90 days only. For sites with a "calculated as optimal" crawl rate then you have to raise a special request by filling a form available at https://www.google.com/webmasters/tools/googlebot-report.

How Search Engines Work?

World around has turned Digital making everyone now open a digital device and search for something daily, actually many times a day but have you ever thought of knowing how these search engines work and how are results that best answers your search query thrown on your screen. Here is the answer for your question. 

With no search engines there would be no access to the world of information. So let see how these search engines work..

Before proceeding further lets understand what a search engine is? A web search engine is a software system that searches the world wide web for the requested search query and gathers all the information relevant and throws them in an order, sorted based on the respective search engines algorithms.

So, How do they perform this job of finding results? For this question to be answered, lets move to the main point of How do Search Engines work? 

Search Engines usually perform 3 different activities as Crawling, to discover content over the web; Indexing, to track and store the content crawled; and Retrieving, fetch relevant content for the search query of a user in the search engine.

Crawling:

The whole work of a Search Engine starts with Crawling which is the all about acquisition of data about a website. 

As a part of this step, websites are scanned and details of each page like titles, descriptions, images, keywords, other linked pages, etc.is collected. Some other crawlers also collect details about page layout, if the links pointing are crammed in, where the advertisements if any are to be placed etc.

A Search Engine's automated robots also called Spiders visit page after page as quick as possible by following various links available. 

A web crawler visits a page and then collects all the links in the page and adds them to the queue of links to be crawled and then do the same for the next links in queue. Crawlers also visit back old sites to look for any updates of the content. With that said, any site or page linked to an already existing indexed page will be crawled eventually. The rate at which sites are crawled varies from site to site, some are crawled more frequently while some others are crawled to a great depth.

Indexing:
Indexing is the step that falls after crawling. A site or a page when crawled is further processed and stored in a database.
Imagine making a list of all house addresses in your town, their owners details, tenants details, floor count, etc. Crawling is going through each house whereas indexing is listing them in your storage space.
This is wrt a small town, now apply the same task to the whole world. That's a simple easy to understand version of what search engines like Google does, storing all the data collected in their huge and vast data centers in the thousands and thousands of petabyte worth of drives.

Retrieving and Ranking:
Retrieving is the process of returning the most relevant page results for your search query. Each Search Engine has its own search criteria based on which the results are displayed to match your search query at best after going through the billions and trillions of pages in their database.
Search Engines are now keeping their search algorithms in mystery to avoid web creators from unfairly climbing the top as in the early days of Search Engines usage.
If you feel still confused a bit or want to have more understanding of a search engine works, here, go through this video below.

How Are Search Engines So Fast? 

Have you ever come across the problem searching your computer for a file that has been saved in an unnoticed location by mistake and closed. Remember how slow your system works for searching that file from an unknown location from the storage of just a few hundreds of files.Now go to a search engine like google or bing or any other and search for a query, you get the results at the blink of an eye. How do you think is this possible for search engines to work so fast?Because search engines unlike our computers won't look for each and every file every time you do a search. They have the pages crawled and indexed and when searched for a query, it takes very less time to retrieve the stored results on to the screen. 

How do search engines rank websites?
That used to be a very easy job for search engines to rank websites in the beginning. It just is the matter of finding the pages with keywords used in the pages and build back links. Thus making the job of an SEO simple by just filling the page with keywords multiple times and building huge links in whatever and every means possible. But this turned out the search results spamy.
Now Search Engines turned far smarter that they developed Algorithms that use various factors to rank the web pages. Few of the vast list of factors include but nor limited to keywords in the page content, on-page factors, off-page factors, social popularity, content quality, backlinks quality and quantity, etc.
Websites that rank better get positioned in the best places in the search results page.

Why do search engines give different results?
Yes, Google search results are not the same for everyone and vary from person to person and different from computer to computer. This is to better facilitate the user with their interests. Few reasons behind seeing different results are your physical location, search history, etc.

How do search engines make money?
While every search results so accurately and perfectly delivered at free of cost, what do you think will run these search engines to pay for its employees? Its obviously their ad network that serve the purpose.

When you search for a query along with the results, search engines like google also some most relevant ads to the right and on the top of the SERP. Those ads that you see around the search results are one of the money earners.
About 85% of the money that Google makes is from advertising. Even Gmail is a way for advertising that forms a part of the earnings. Records show that for every search made Google earns around $50.

What Search Engines exist?
There are lot of search engines available but as best always stands out, here are a few mostly used search engines Google, Yahoo, Bing, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Archive.org, Yandex.ru

Which is the oldest search engine of the Internet?
Although the web was made public in 1990, until 1993 there is no search engine and all indexes are manually made. The search king Google has arrived in 1998 from then, indexation has started to be taken care by software programs. In the 5 year gap of web search availability and Google's birth around 20 search engines were gloriously enjoying, while many failed later.
webcrawler is the oldest still surviving search engine, Lycos, Altavista, Excite, Yahoo, Dogpile, Ask Jeeves, etc are few familiar ones.

Is Google a search engine or library database?
Google can be counted on as a Search Engine as its free and need no user account to search. Also, Databases have information that is credible and already verified. Whereas Google wont stand that way as a publisher can write any thin of their choice and post in the web.