How Blogging Affects your Bottom Line

So if you're not a blogger then this is for you, to understand the importance of blogging.... if you're a blogger who is not successful, even then this is for you to guide you in achieving the right results from your blog in a better way.
This infographic from Quicksprout gives you an idea of how blogging affects your bottom line.

Courtesy of: Quick Sprout

How Google Crawls and Indexes Web Pages

How your site ranks depends on how Google crawls and indexes your website. If you've never worried about the Google crawling and how it indexes your website, better late than never, you should get an idea of what this Google Crawling and Google indexing is all about.
Herein I provide you with some knowledge on what Google Crawling is, What Google Indexing is all about and what might be the reasons behind your website not being crawled or indexed by Google.
First let me tell you a few words or terms that you should know before moving further.

Google's Index:
Google's index is the list of all pages that Google has crawled and indexed so far. When someone searches for something on Google, the resulting information (in the form of pages) is pulled from Google's index. Around 40+ billion web pages are indexed by Google.

Fun Fact: "The Invisible Web" is something that has not escaped from Google, which is 90% of the entire web, making a count of 450 billion web pages.

Crawling:
Crawling is the process by which Google uses its programs called "SPIDERS" to index your site.

• these spiders are created with the idea to browse the webpages like humans (the final consumers/ users)
• they move from page to page and from link to link of the entire site
• they try to find and index each and every page on the web

Crawls can happen several times a day or once in 6 months.

TIP: make sure to regularly update your content such that Google's spiders crawls your webpage more often.

7 most common reasons behind your website not being crawled by Google Spiders:

1. Incorrectly configured robots.txt file, which is used to block parts of the website from being accessed by Google's spiders.
The worst robots.txt file is that which resulted a website with just a single page being crawled and indexed while blocking all the other pages.
2.A badly configured configured .htaccess file, which is used to redirect URLs from one domain to another domain. If not optimized well, will results in loss of huge organic traffic, during redirection.
3. Incorrectly written meta tags, title and author tags.
4. Configuring URL parameters incorrectly in Google Webmaster Tools.
URL parameters can be configured in GWT so as to let Google know what dynamic URLs you don't want Google to index.
5. Low Page Rank - Page Rank is roughly proportionate to the number of pages Google crawls, as per Matt Cutts.
6. Any DNS or connectivity issues may cause Google's spiders from reaching your servers. So make sure maintaining high quality servers and hosting.
7. Domains used for a big link-spam farm or private link network or any other penalization worth schemes causes de-indexation from Google.

Ways to improve Google crawling and increase number of indexed pages:

• Regularly check and fix any crawl errors that appear in Google Webmaster tools.
• Make sure that AJAX application with content is crawlable and indexable.
• Make sure to carefully add a proper and well optimized robots.txt file
• Add sitemap  to the website.

ref: http://www.quicksprout.com/

Amazon Seller Central Supportive and Useful Websites, Tools and Softwares

Amazon, the giant marketplace on which 1000s of sellers sell products is a big puzzle which yields good results when implemented in a knowledged way. The tools, softwares or websites listed here in this post are helpful to sellers to gain knowledge on various metrics, product listings,....

http://www.profitspotlight.com/ - Gives the list of top products based on category chosen

http://www.fbatoolkit.com/ - Has 3 features

http://www.junglescout.com/  - Amazon Product Research made easy with this site, gives estimated sales for each category, given sales rank.

Unicorn Smasher - Chrome extension that gives complete analysis of search results in Amazon.com
Amazon seller browser - Chrome extension to get the sales rank, performance over a period of time for all search results in Amazon.com

1. Estimates sales per day with the sales rank given as input
2. Price list analysis, generating information that simplifies your purchase decisions (current offers, estimated sales rate, profit)
3. Product tracking, tracks the price, stock and sales from all the relevant merchants for any given product

https://amzshark.com/ - Provides sales data for every product on Amazon.com. Limited time free access.

A list of sites useful while researching on Amazon:
https://www.amazing.com/
http://www.supersellersuite.com/
https://www.amztracker.com/
https://www.merchantwords.com
http://www.junglescout.com/
http://www.feedbackgenius.com/
http://www.feedbackfive.com/
https://www.reviewkick.com/
https://www.salesbacker.com/
http://thebestspinner.com/
https://members.junglescout.com/
https://keepa.com/
http://camelcamelcamel.com/
http://amzrc.com/
http://www.unicornsmasher.com/
amazontools

MarketShare of various CMS Platforms

Impotant Facebook Apps for Improved Social Marketing Results

With 1 in every 7 people on earth on Facebook, it has evolved as a big stage for marketing and reaching a large group of targeted people. In order to get more from the available advantage of marketing on Facebook in the form of subscribers and capture lead data you need to integrate with some apps. Here I provide list of Facebook apps together with their purpose.

ContactMe: Include a contact form and let your users contact you without actually logging out of Facebook and navigate to your website.

FanAppz: Turn fans to loyal customers. Create promotions easily that require fans like your page and grow your community.

Scope of Digital Marketing

Internet is growing day-by-day and the number of users is also growing exponentially. At this juncture, website forms the mediator between a company and its target audience. Digital marketing is the only way that gives popularity and brand awareness of a particular website or company or brand and takes it to the target customers. Please find attached the document with the SEO and SMO activities. 

Scope of SEO and SMO:

SEO gets organic and long lasting traffic to a website. SMO builds brand popularity and forms a medium to target a large customer base. SEO and SMO both forms the organic way and will get results slowly but lasts forever.

Scope of SEM and SMM:

SEM and SMM are the paid ways to sell services or products to a target group of audience. If the point is to get immediate conversions then SEM and SMM are the chosen ways. With SEM and SMM you can see immediate results. In the case of SEM and SMM continuous monitoring of the campaigns is suggested and keywords in the campaigns should be chosen manually. If proper monitoring isn't done then money will be spent as water.

Strategies for Online Retailers

Started a new eCommerce store and are worried about how to get traffic and conversions. Include these few tips and tricks shared in the infographic design into your eCommerce activity and get awesome results for sure.

Strategies for Online Retailers

Best Sites for a Photoshop practitioner

Its not always comfortable to design an image, banner, infographic or anything else from the scratch. So here comes a few sites from where a designer can download directly PSDs and can edit them to suit there feasibility.

https://www.behance.net/

http://www.deviantart.com/

https://dribbble.com/

http://www.ui.cn/

http://www.zcool.com.cn/

http://www.lanrentuku.com/
http://www.istockphoto.com
http://freedesignfile.com/


Websites that facilitate with various fonts are listed here for your comfort.
http://www.fontsquirrel.com/
http://www.dafont.com/

Content, Conversions and Lead Generation Webinar

Content, Conversions and Lead Generation Webinar (presented by Andy Crestodina of Orbit Media). Seems Helpful..

Best Presentation Editors

Hi guys,

Are you not good in Photoshop or paint then this stuff I'm about to share is for you. These are the online sites wherein using which you can create awesome presentations. Just google some images that suits your requirement to insert in the presentation. Just include the text.
You can create the presentations using these top presentation sites, at a time less than what you usually spent in creating a presentation.

prezi
zoho show (zoho.com)
show.zohoo.com
slide rocket
presentation engine
google docs (google: more than search, screencests by john R. Sowesh)
empressr
zcubes
openoffice impress
glogster.com
animito.com
presentationzen.com
ted.com
techcrunch.com