They may appear quite tricky to understand but trust me, you give a clear eye to the points mentioned, I bet you get at least 1 or 2 best suggestions that you can walk out while you leave this blog post in the end.
Strategy 1. Send automated check-in emails when a prospect fills out a lead form
How often should you send automated email follow-ups?
Day 1: Thank-you email
Day 3: Second follow-up (with offer)
Day 7: Third follow-up (with an offer if not sent before)
Day 14: Fourth follow-up; offer something unique and eye-catching
Day 25: Final follow-up if no response
Strategy 2. Segment contacts to target communications and campaigns more effectively.
Think! would you talk to your mom the same way you talk to your friends over dinner or to your colleagues at work?
Giving the same message to everyone just doesn't work.
Personalization is the #1 tactic used to improve engagement rates.
Common segmentations include: Demographic, location, buying behavior, engagement level
what are the most effective types of email segmentation?
Demographics: Age, gender, income, location
On-site behavior: past purchases, content read, downloaded assets
Sign-up date: Newer subscribers are less familiar with your brand
Engagement level: How often they visit your website or interact with your brand indicates buyer intent.
Strategy 3. Remove lead management silos by integrating your CRM and marketing automation tools
Those who break down communication silos,
Earn high margins
Better customer loyalty
Gain that competitive edge
How fast do you respond to leads?
Could you be faster?
What tools should you integrate to improve sales ad marketing alignment? (All of them)
Strategy 4. Align marketing and sales communication cadences so you don't overdo it
How can you align marketing and sales communication to avoid overdoing it?
Strategy 5. Run retargeting campaigns focused on upselling your existing customers
This is one of the best ways to lower your customer acquisition cost.
Retargeting ads bring current customers back, which lowers CAC and increases ad ORI
Focus retargeting ads on platforms users use most.
Run combinations of ads on social and search based on buyer persona.
Align messages between sales and marketing for best results.
Marketing areas using retargeting
Ready to implement retargeting for current customers?
Strategy 6. Integrate call data with marketing tools to personalize caller experiences and improve contact rates.
Are you making the most of your customer data?
Ready to make the most of call stats?
Strategy 7. Personalize conversations with leads based on how they find you
Do you know how your leads find your site?
-tailor chatbot communications based on the pages they view
- create targeted pop-ups to deliver more relevant content
- leverage web form data to deliver retargeting campaigns
what do customers expect of brands?
How can you leverage personalization to drive sales and marketing?
So, now that you understood what is to be added to your marketing and sales teams. Here is the whole list jotted down at one last time for an easy view.
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