It's optimizing your website and content for a specific geographical area. This can be done by targeting keywords that are relevant to your location, as well as creating local business listings and citations.
So, how do you go about doing this? Here are a few tips:
1. Target local keywords
When creating content, target keywords that are relevant to your location. This will help to improve your website's ranking in local search results.
2. Create local business listings and citations
Make sure to create local business listings and citations on directories like Google My Business, Yelp, and Foursquare. This will help to improve your website's visibility and credibility.
3. Optimize your website for mobile devices
Since most people now search for local businesses on their mobile devices, it's important to optimize your website for mobile devices. This can be done by using a responsive design or creating a separate mobile site.
4. Use locally targeted ads
Google AdWords offers a variety of locally-targeted adoptions, which can help to improve your website's visibility in local search results.
5. Monitor your website's performance
It's important to monitor your website's performance in local search results so that you can make necessary changes and improvements. You can use tools like Google Search Console to do this.
6. Monitor your competitors' performance in local search results
It's also a good idea to monitor your competitors' performance in local search results so that you can try and outrank them. Again, Google Search Console can help with this.
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